Most businesses have overcome the skepticism of using social media marketing to help grow their business, and have accepted the fact they need to be using social media in some form or fashion. Social media marketing can help you accomplish a number of goals depending on the type of business you operate and your marketing strategy. Social media can help you grow an online community of prospective customers, offer a means of real-time customer support, allow you to obtain real-world customer feedback, or offer coupons, deals and product information, just to name a few things. However, the primary purpose for most businesses to utilize social media is to drive traffic to their web site or e-commerce store.
Changing the Game
Many people have focused on and relied on Facebook and Twitter in their social media strategy and using these sites to drive traffic to their web site. However, as these companies have gone public, they have changed their algorithms to cater more to advertising partners and promoting more of a “pay to play” strategy. While this is understandable from a shareholder point of view, this doesn’t help many small businesses who can’t simply can’t afford to pay enough to receive a worthwhile return on investment. Therefore, they have turned their focus, for the time being, on other social media sites to drive traffic, more specifically Instagram and Pinterest. We will focus on Instagram in another post, but in this post we are going to focus on using Pinterest to drive traffic to your web site.
What is Pinterest?
Pinterest is a social media site that is like a virtual bulletin board, where you can pin pictures and videos of content you find on the web and on other people’s boards. You can “pin” your own content and “re-pin” other people’s content. The key to Pinterest is focusing on other people’s content that you find interesting, fun or helpful. Pins can be recipes, quotes, pictures – almost anything that are collected on different boards. For example, a personal trainer may have boards on healthy recipes, inspirational quotes, fitness gear and exercises.
How to Use Pinterest to Drive Traffic
Pinterest is just like any other social media sites in that the best way to build a community is to engage and interact with your customers. You should follow people with interests similar to your businesses and re-pin photos, videos and products that are complementary to your company and/or industry. You can pin content from your own site, but as recommended on most social media sites, it’s best to keep an 80/20 rule, where 80% of the content is other people’s content and 20% of the pins products and content from your own web site. If you have never used Pinterest, here are some quick business pinning tips from Pinterest.
Get Started Pinning Today
With currently over 70 million users and 30 billion pins (see these stats and more here), Pinterest is one the fastest growing sites on the Internet. And with 80% of these users women, you can’t afford not to be utilizing Pinterest, especially if your business focuses on women. So open up your Pinterest business account today and start pinning. Almost 5% of web traffic comes from Pinterest, so start sending some of this traffic to your web site today!